John Maynard Keynes was the main critic of the classical macro economics. He
in his book 'General Theory of Employment, Interest and Money' out-rightly
rejected the Say's Law of Market that supply creates its own demand. He severely
criticized A.C. Pigou's version that cuts in real wages help in
promoting employment in the economy. He also opposed the idea that saving
and investment can be brought about through changes in the rate of interest. In
addition to this, the assumption of full employment in the economy is not
realistic.
So long as the economy was operating smoothly, the classical analysis of
aggregate economy met no serious opposition. However, Great Depression of 1930's
created problems of increasing unemployment, reducing national income, declining
prices and failing firms increased in intensity. The classical model miserably
failed to explain and provide a workable solution for how to escape the
depression.
It was at that time when J. M. Keynes
wrote his famous book 'General
Theory'. In it he presented an explanation of the Great Depression of 1930's and
suggested measures for the solution. He also presented his own theory of
income and employment. According to Keynes:
"In the short period, level of
national income and so of employment is determined by aggregate demand and
aggregate supply in the country. The equilibrium of national income occurs where aggregate demand is equal to aggregate supply. This equilibrium is also
called effective demand point".
What is Effective Demand?
Effective demand represents that aggregate demand or total spending (consumption expenditure and investment expenditure) which matches with aggregate supply (national income at factor
cost).
In other words, effective demand is the
signification of the equilibrium between aggregate demand
(C+I) and aggregate supply (C+S). This equilibrium position (effective demand) indicates that the entrepreneurs neither have a tendency to increase
production nor a tendency to decrease production. It implies that the national
income and employment which correspond to the effective demand are equilibrium
levels of national income and employment.
Unlike classical theory of income
and employment, Keynesian theory of income and employment emphasizes that the
equilibrium level of employment would not necessarily be full employment. It
can be below or above the level of full employment.
Determinants of Income:
The determinants of effective demand and so of equilibrium level of national
income and employment are the aggregate demand and aggregate supply.
(1) Aggregate Demand (C+l):
Aggregate demand refers to the sum of expenditure, households, firms and the
government is undertaking on consumption and investment in an economy. The
aggregate demand price is the amount of money which the entrepreneurs expect to
receive as a result of the sale of output produced by the employment of certain
number of workers. An increase in the level of employment raises the expected
proceeds and a decrease in the level of employment lowers it.
The aggregate
demand curve AD (C+I) would be positively sloping signifying that as the level
of employment increases, the level of output also increases, thereby increasing
of aggregate demand (C+l) for goods. The aggregate demand (C+l), thus, depends
directly on the level of real national income and indirectly on the level of
employment.
(2) Aggregate Supply (C+S):
The aggregate supply
refers to the flow of output produced by the employment of workers in an economy
during a short period. In other words, the aggregate
supply is the value of final output valued at factor cost. The aggregate supply
price is the minimum amount of money which the entrepreneurs must receive
to cover the costs of output produced by the employment of certain number of
workers.
The aggregate supply is denoted by (OS) because a part of this is
consumed (C) and the other part is saved (S) in the form of inventories of
unsold output. The aggregate supply curve, (C+S) is positively sloped indicating
that as the level of employment increases, the level of output also increases,
thereby, increasing the aggregate, supply. Thus, the aggregate supply (C+S)
depends upon the level of employment through4he economy's aggregate production
function.
Determination of
Level of Employment and Income:
According to Keynes, the equilibrium levels of national income and employment
are determined by the interaction of aggregate demand curve (AD) and aggregate
supply curve (AS). The equilibrium level of income determined by the equality of
AD and AS does not necessarily indicate the full employment level. The
equilibrium position between aggregate demand and aggregate supply can be below or above the level of full employment as is
shown in the curve below.
Diagram/Figure:
In figure (32.3), the aggregate demand curve (C+l), intersects the aggregate
supply curve (OS) at point E1
which is an effective demand point. At point
E1, the equilibrium of national income is OY1. Let us assume that in the
generation of OY1 level of income, some of the workers willing to work have not
been absorbed. It means that E1 (effective demand point) is an under employment
equilibrium and OY1 is under employment level of income.
The unemployed workers can be absorbed if the level of output can be
increased from OY1 to OY2 which we assume is the full employment level. We
further assume that due to spending by the government, the aggregate demand
curve (C+I+G) rises. As a result of this, the economy moves from lower
equilibrium point E1 to higher equilibrium point E2. The OY is now the new
equilibrium level of income along with full employment. Thus E2
denotes full employment equilibrium position of the economy.
Thus government spending can help to
achieve full employment. In case the equilibrium level of national income is
above the level of full employment, this means that the output has increased in
money terms only. The value of the output is just the same to the national
income at full employment level.
Importance of Effective
Demand:
The principle of effective demand is the most important contribution of
J.M. Keynes. Its importance in macro economics, in brief, is as under:
(i) Determinant of employment. Effective demand determines the
level of employment in the country. As effective demand increases employment
also increases. When effective demand falls, the level of employment also
decreases.
(ii) Say's Law falsified. It is with the help of the principle of
effective demand that Says Law of Market has been falsified. According to the
concept of effective demand whatever is produced in the economy is not
automatically consumed. It is partly saved. As a result, the existence of full
employment is not possible.
(iii) Role of investment. The principle of effective demand explains that for
achieving full employment level, real investment must equal to the gap between
income and consumption. In other words, employment cannot expand, unless
investment expands. Therein lies the importance of the concept of effective
demand.
(iv) Capitalistic economy. The principle of effective demand makes clear that
in a rich community, the gap between income and expenditure is large. If
required investment is not made to fill this gap, it will lead to deficiency of
effective demand resulting in unemployment.
Criticism on Keynesian Theory:
From mid 1970 onward, the Keynesian theory of employment came under sharp
criticism from the monetarists. Milton Frsadman, the Chief advocate of
monetarists rejected the Keynesianism as a whole. The monetarists returned back
to the old classical theory for the explanation of the rise in general price
level and stated that inflation is always and every where a monetary phenomenon.